July 2010
Clarion annual charity day

Everyone from Clarion recently took part in our annual charity day - which for 2010 involved giving a major facelift to part of a Bethnal Green community primary school.

The day’s hard graft at Stewart Headlam School involved renovating an overgrown garden area, including a rockery, flower beds and gazebo - none of which have been accessible to children or teachers for a number of years.

Delighted children and staff presented the workers with a thank you card after successfully finishing the job – followed by a few celebratory drinks for the Clarion team in a local pub.

June 2010
Clarion cleans up with Spontex appointment

Clarion Communications has been appointed to handle a consumer PR campaign for Spontex, one of the UK’s biggest cleaning product brands. 

Based in Worcestershire, Spontex designs, produces and sells a wide range of domestic cleaning products covering all aspects of cleaning including mopping, scouring, dusting and washing up.  The campaign was awarded to Clarion after a two-way pitch. 

Consumer activity will include a nationwide search for the UK’s ‘Queen of Clean’, fronted by Aggie MacKenzie from C4’s How Clean Is Your House. 

Anita Bubb of Spontex said: ‘We were really impressed by Clarion’s creativity and their passion and drive, we’re very much looking forward to working with them on this campaign.’ 

June 2010
Clarion spoof biscuit health and safety PR campaign scoops two awards in one week

Clarion Communications has won two hugely prestigious awards in the space of just seven days for a PR campaign which revealed council Health and Safety attitudes towards BISCUITS.

The activity, to support a Fox’s Biscuits ad campaign featuring the fictitious British Biscuit Advisory Board, identified real-life biscuit-related accidents while highlighting bureaucratic ‘biscuit safety’ practices - and it has now scooped the Consumer Category at the annual CIPR awards, a week after winning a European SABRE award for the same initiative.

The £50k campaign resulted in a staggering £1.1MILLION worth of coverage, including 15 National newspaper hits, 15 online news hits and 21 pieces of branded broadcast coverage, including Chris Evans on Radio 2 and Jonathan Ross on BBC1.

April 2010
Fantastic comment from our Vue client

"I wanted to drop you an overdue note to thank you and the Clarion team for all of your help and support over the last few months. You have significantly raised the Company’s profile by securing all of the radio and television shows and newspaper reports and the Clarion team’s work on the Westfield opening was phenomenal….it was a flawless opening that helped launch Vue Westfield to one of the top performing sites faster than any of us could ever have imagined.

Thanks again to you and everyone at Clarion….not that there was ever any doubt, but the last six months have confirmed more than ever that we made the right choice moving over and joining Clarion."

April 2010 
Launch of Clarion Women's Panel 

The panel consists of a range of women across all UK regions, ages and demographic groups. It gives us an invaluable insight into the thoughts, needs, and wants of the female consumer.