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SUMMER 2019

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Welcome to the latest edition of Clarion’s drinks trends report.
We’ve used our expert insight, coupled with industry happenings, to bring you your quarterly dose of drinks news.

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trending topic

Summer through rosé tinted glasses!

The sun is finally shining and for many of the Clarion team, this also signals the long-awaited start of rosé season!

According to wine rating app Wotwine, last summer, more than one in every eight bottles of wine sold in the UK was pink, as importers had more accessibility to quality rosé than ever before.

But it’s not just pink hued wines that are taking centre stage. Last year the flavoured gin category grew by more than 750% , largely due to the rise of pink gin. In fact, when Gordon’s Pink launched in 2017, it added a whopping £75.2m to Gordon’s sales in its first 12 months (Nielsen).

In other news

The Aperitivo Moment.

Next up, we’re shining a light on the global sensation of Aperol Spritz as the brand celebrates its 100th year. Search #Spritz on Instagram and you’ll find over 1million snaps of the Italian apéritif, often in the hands of stylish influencers.

What’s more, it seems Brits’ are seeking out alternative aperitifs more so than ever before, with sherry, vermouth and vodka all enjoying category growth through offering and positioning light refreshing serves paired to the early evening occasion.

Why not give Ketel One Peach and Orange Blossom a try? Combining rich peach and orange blossom flavours, it's perfect flowed over ice, topped with soda and a wedge of orange to finish.

According to Diageo’s Drinks Report which we recently launched – 2.6 million people now have an apéritif occasion at home every week.

 

– Clarion Comms

NICHE DRINKS

Grape Expectations!.

England has been producing wine as far back as Roman times, but due to our climate being cooler than our European neighbours, it has never been regarded a leading producer. Until now…

Things are looking up for home-grown bottles after last year’s bumper harvest and Blighty is now one of the fastest growing wine regions in the world, with 2018 seeing double the number of vines planted than in 2017.

Think English sparkling wine is old news? Whilst fizz makes up for 71% of wine sales, the latest trend is for English still wines, which are famed for their crisp, crunchy and acidic qualities.

ODD TRENDS

Arriba Tequila!

Mexico’s hottest spirit has been thrust into the spotlight lately as bartenders and consumers have been opened up to what the category has to offer – and yes, more than a mouthful of salt, followed by shot, followed by lime.

According to The Spirits Business, tequila’s growth is set to consistently outperform the wider spirits market year on year and a plethora of celebs are jumping on board with their very own brands, such as George Clooney (Casamigos) and AC/DC (Thunderstruck Blanco).

And on home soil, brands are popping up everywhere – take Scotland’s UWA Tequila as an example, the world’s first solely aged Speyside whisky cask tequila, launched back in 2017. Slàinte!

In other news

what's hot right now.

Cocktails on Tap.

Bars everywhere have ‘tapped’ into this trend. We are loving the premium batched draught cocktails at Duck & Waffle

Wacky Drinking Experiences.

People have been queuing for the Guinness Storehouse, just to get their face imprinted on a pint of stout!

Mezcal Moments.

Similarly to its brother tequila, the other agave-based spirit is enjoying double-digit sales growth in the UK

Ready to Sip.

As we head into picnic season, ready-to-drink formats from cans to premixed cocktails are flying off retailers’ shelves

Mocktail Menus.

It’s not uncool to be teetotal these days, so bartenders are taking non-alcoholic offerings increasingly seriously

Alcohol-delivery Apps.

With meal delivery apps more popular than ever, alcohol delivery is expected to follow suit with a growing number of providers including Saucey, Drop Wine and Drinkly - tapping into consumer demand for convenience and a growing number of people opting for a big night in Vs. a big night out. Cheers!

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