Increasing awareness and driving support of Scottish charity
Working with charity The Action Group and their supported employment service, Real Jobs Falkirk, we delivered a compelling media and stakeholder engagement campaign during a major funding crisis.
Real Jobs Falkirk is a Scottish charity who for the past 10 years, has helped hundreds of young people with learning disabilities and support needs into employment.
Clarion worked with the charity to send out an impassioned plea to stakeholders and the local community to support their plight. We created a heart-warming video supported with both social and media relations to highlight the vital service they provide, and we engaged with local MPs and MSPs to champion the cause and help with funding discussions. We engaged with influencers and like-minded charities too.
Coverage highlights included prime time STV News at 6, featuring a three-minute piece that included interviews with the charity’s CEO and young people the charity has supported over the years. STV also shared our video on their social channels and website, which to date has received over 19k views.