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"Increased sales on client’s website by £24k in launch week alone"

Introducing…. The Aldiploma

In a bid to position Aldi as opening up the world of wine to all, we created a supermarket first - a free e-learning wine course, Aldiploma, to demonstrate Aldi’s great value wine offering

We worked with Aldi’s resident wine expert, Sam Caporn MW, to create 6 downloadable modules and videos hosted on a dedicated web page on the Aldi website
We teamed the Aldiploma course with Wine Discovery cases available to purchase online
The campaign generated 80 items of coverage, and a reach of 40 million. Website traffic increased by 5,000 in first six weeks

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