A Corking Campaign

Clarion were challenged to create a campaign which raised awareness of the benefits of natural cork and increase its demand. We made Brits think twice about their wine, by generating headlines through creative news generation and experiential events – combining a sensory pop-up with a scientific consumer study and empowering wine influencers to tell the story behind cork – achieving a staggering 380 pieces of coverage in the process! Wine not take a look at results for yourselves?