Clarion Drives Buzz for Ford
Forget kissing, football and dancing – we’ve been working with Ford to prove that driving a sports car is one of the best ways to boost your sense of wellbeing and emotional fulfilment.
Following in depth research with a group of volunteers, we discovered that ‘buzz moments’ (peak thrills that play a vital role in our overall wellness) are more intense and more frequent during an everyday drive in a sports car than throughout a range of other activities – including cheering on your football team, watching Game of Thrones or sharing a kiss with a loved one.
We brought the research to life by working with neuroscientists and designers to develop a concept car – nicknamed the Ford Buzz Car – which reads the driver’s emotions and displays them in real time across the car’s exterior. Simply dazzling.