Cleaning Up On Household Coverage For Aldi

When cleaning power house Mrs Hinch gave her fans a peak into her famous cleaning cupboard  on Instagram, the Clarion team identified the Cleanfluencer may have missed a spot. Featuring a sea of branded products, the team worked out that if she switched to Aldi’s award-winning own-label products, she could make a saving of almost £100 a year!

A like-for-like comparison was drawn up and issued to national media which saw the Clarion team clean up on the coverage front achieving over 95 branded pieces with a reach of 5,920,631 including Ideal Home, Liverpool Echo and Birmingham Mail.