Get the ‘Low’-Down with Aldi’s Latest Launch

As the nation focused on its ‘new year, new you’ lifestyle and Dry January resolutions began to come unstuck, Clarion was tasked with creating a buzz around Aldi’s latest NPD wine launch – a low-calorie prosecco. Capturing the attention of even the most mindful drinkers on the newsdesks, an amazing 35 pieces of coverage was secured, with highlights including Sun.co.uk, Dailymail.co.uk and Daily Mirror, which helped drive customers into stores, resulting in a massive 330% sales increase. We’ll drink to that!”

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