How Brands Can ACT NOW
Now is the perfect time for brands to show their human side – through empathy, support and demonstrating brand purpose. Brands investing in communicating now will be the ones that will be remembered beyond Covid-19, thus reaping long-term rewards – with the caveat that they remain true to their identity to stand out.
So, rather than sitting back and ‘waiting it out’, what is it brands should consider when it comes to current trade communications?
Based on our client work and feedback from buyers and trade journalists, there are excellent opportunities for brands to get ahead of the competition and make a real impact (whether supply is available or not), amongst existing and new trade partners.
To find out more, read our 6 Point Trade Communications Plan here.