‘Rum’-arkable Coverage Results for Aldi

Not for the first time, Aldi’s spirits range has trumped rivals at an international drinks competition and we’ve been busy spreading the good news! In just two days, we’ve secured over 150 pieces of coverage for the supermarket’s Sea Dog Premium Spiced Rum, which won Gold at the Spirits Business Rum Masters this week… and our coverage has led to a phenomenal 413% sales uplift.