Sausage Roll Singer Lands Christmas Number One!

It was an exciting end to 2018 for the Wall’s team, newsjacking the media hype around LadBaby’s Christmas number one with ‘We Built This City On Sausage Rolls’. Not only did the team go big on social, joining forces with a super influencer and launching a competition offering everyone who downloaded the single the chance to win a year’s supply of sausage rolls, they also created the world’s FIRST EVER sausage roll suit for LadBaby to wear on his promo tour! And the proof is in the pudding (or should we say sausage roll!) with some fantastic results secured across social and PR, including strong organic reach and engagement, as well as widespread national coverage across the likes of the Mail Online, Sky News, BBC and Good Morning Britain.