Valspar Opens Doors To The Institute Of Colour

To celebrate the launch of Valspar’s new Love Your Colour Guarantee®, Clarion worked with the brand to bring the initiative to life with an immersive experience that helped consumers discover the colours they truly love, using senses other than just sight. The sold-out event, run in association with Bompas & Parr, was hosted over two days in London’s Piccadilly. Every attendee took part in experiments that tested perception of sound, smell and temperature in relation to colour – and left with their very own pot of Valspar paint, based on their individual results.