Dollar Shave Club Hub
Launched global phenomenon, Dollar Shave Club to UK media, consumers & influencers
Bought the postal subscription business to life & reached thousands of target consumers, by opening a pop-up store at high footfall location, Old Street Station. The Club Hub featured shaving stations with expert barbers, as well as a foosball table, jukebox and bar - all allowing consumers to experience the brand & products first hand.
Launched with an exclusive media & influencer event attended by over 60 people and generating over 50 cuttings. Maintained momentum with Hoxton Radio broadcasting live from the Hub and comedy nights ticketed through Time Out, to ensure consumers were fully immersed in the brand.