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"The Brewers Project alone has grown 70.5%"

Growing Guinness through Quality & Innovation

Annual programme supporting Guinness at key calendar events to highlight quality serve, marketing support & to create excitement around innovation

Our creative has included sending journalists on the road with Guinness quality reps; immersing media in both St Pat’s Day & Six Nations activation; press events & tastings to support Brewer’s Project NPD launches & interviews with brand managers positioning Guinness at the forefront of marketing innovation with titles including Morning Advertiser.

The Brewers Project alone has grown 70.5% - the Porters have become two of the top three new innovations in Premium Bottled Ale & Hop House 13 4x330ml pack has become the second best-selling world lager in Grocery.

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