"Our cool iceberg gig got a red hot media reaction"

Jägermeister Ice Cold Gig Series

We turned a gigantic iceberg in the Greenland Sea into the most unlikely of music venues, when UK metal band The Defiled performed on top of the floating platform for the Jägermeister Ice Cold Gig.

Amazing footage of the gig was captured using a state-of-the-art ‘octocopter’ and we created a news video of the event, alongside a gallery of stunning images which were seeded to international print, broadcast and online media. The resulting on and offline buzz reached over 14 million people, including the page 3 lead in The Metro and articles in the Daily Mail, Daily Star, Sky News and Kerrang!.

The unique performance raised awareness of the preferred Jägermeister ‘Ice Cold’ serve as well the long running JägerMusic programme, which supports bands like The Defiled.


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