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"We signed up singer Pixie Lott to surprise and thank Nectar cardholders"

Nectar Thanks A Million

Supporting a month long ‘Thanks a Million’ promotion for the UK’s largest loyalty programme, Nectar; we created a giant Thank You Machine to reward cardholders with big-ticket gifts to thank them.

The lifelike machine, the height of a London double-decker bus, offered unsuspecting shoppers everything from holidays, flights and flowers to personalised serenades from acts including a barbershop quartet, a mariachi band and chart-topper and singing sensation Pixie Lott.

Activity took place around the country at secret locations throughout the month, boosting customer engagement and driving consumers online, as well as achieving national and front page regional coverage including Daily Mail, Reveal magazine and Heatworld.

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