"We created Scotland’s most disgusting ice lollies in a highly creative and interactive stunt"

Not So N(ice) Lollies go Down a Treat in Scotland

We created a range of Not So N(ice) Lollies; three gruesome ice lollies based on the foul body fluid flavours of Blood, Bile and Phlegm in a truly engaging and interactive stunt, to promote The Edinburgh Dungeon’s seasonal summer show.

Armed with the amazing Edinburgh Dungeon actors, we visited media houses in Scotland on the hottest day of the summer with the gruesome samples, challenging the media to get involved in the terrifying taste test. The buzz and excitement generated was second-to-none, gaining not only widespread media coverage, but also some hugely entertaining and positive influencer engagement and social sharing. A highlight included STV’s Live at Five show who agreed a rare branded on-air mention.


Driving social brand equity for Hill’s