Valspar Paint Club
As a relatively new brand to the UK, we needed to raise brand awareness and generate meaningful connections with consumers.
With the insight that shoppers need reassurance and inspiration for paint choices at home and that they turn to social media for recommendation, we launched the Valspar Paint Club (VPC). We asked DIYers to submit their proposed decorating projects and gifted product to those selected.
VPC created a bank of authentic before and after imagery and fantastic testimonials for use across multiple channels. Results also included CRM growth in excess of 1k; PR and social coverage totalling 177 pieces; 82% voucher redemption rate and over 100 project applications from the initial campaign phase alone.