Natalie Berryman VPC UpCycler
Valspar Paint Club
Valspar came to us to help them raise brand awareness and generate meaningful connections with their consumers.
With the insight that shoppers need reassurance and inspiration when it comes to their homes and they turn to online and social for recommendations, we launched the Valspar Paint Club (VPC). A multi-channel social campaign, the VPC drives peer recommendation for Valspar paint and creates a bank of stunning imagery for use across owned channels. VPC entrants are encouraged to submit details of a paint project for the chance to win a personalised Valspar kit. With more than 100 entries for the 15 slots, despite no social media spend, we have some great projects and some fantastic testimonials.