Engaging Influencers For Wickes
To demonstrate the breadth of the product offering at Wickes, we challenged influencers to create and deliver bespoke content, designed to launch a new paint range and bedding plants (a first for Wickes)
To celebrate Wickes’s new paint and garden product ranges we engaged influencers from lifestyle, home & garden and design categories to document their own DIY projects, capturing the quality of the products available. They were encouraged to document their projects across multiple social channels with well-styled imagery, and bespoke hashtags, e.g. #plantedwithwickes.
Working with creators at the planning stage ensured content showcased product quality and versatility via targeted endorsement. Simultaneous trading offers worked hand in hand to help drive store footfall.
Campaign output delivered over 35+ pieces of content on Instagram, Stories, Facebook and blogs, achieving over 250K social reach, 25K engagements and an average CPE of £0.10