Media & strategy planning

We use media planners to show how many of our clients’ target consumers the PR campaign will reach and the Opportunities To See (OTS). 

Knowledge banks

We have access to consumer insights and trends via TGI and WPP resources such as The Store – a unique retail practice helping clients navigate the changing landscape of shifting shopping behaviour.

External experts including Advisory Board

The Advisory Board comprises a group of thought leaders who provide strategic counsel to our clients. This is unique to Clarion within the PR sector.

Click here to find out more about our Advisory Board members.

Creative hothouse

Our team has been trained externally on how to use a variety of creative brainstorming techniques to deliver innovative PR solutions.

Digital

• Created exclusive content for MySpace home and music pages (media space worth £60k)
• Our attendance at the weekly Social Media Café gives us direct access to the blogging community

Experiential

• We brought the Gaymers brand alive through exclusive gigs & music festivals
• Professional performers ensured our Felix experiential roadshow was more powerful than pure sampling

Media

• Information video for Healthspan seeded onto  websites including Tiscali, MSN and FemaleFirst
• Our Nectar DVD shown to journalists in their taxis to work was more interesting than a press release!